The DRTV Centre Explains Why Savvy TV Advertisers Make Hay at Christmas and in January
London (PRWEB UK) 29 November 2012
Making hay in January
Savvy TV advertisers make hay in January, reveals The DRTV Centre. And yes, it is because of the weather. Not because it is sunny though, but precisely because it is often dull, raining or snowing and generally pretty miserable. This leads to a different audience composition and increased viewing levels. In January 2012, for example, the average number of hours viewed per week was over 30 compared with an average of a little less than 26 hours per week in September 2012.
In parallel there is a reduction in activity from traditional TV advertisers like fast-moving consumer good and cars during the early weeks of the New Year.