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London (PRWEB UK) 27 November 2012
What is DRTV? Theres nothing mysterious about it. It stands for direct response television and it is just a specialist form of TV advertising. In DRTV commercials there is always a call to action an encouragement for the viewer to take an immediate action to respond to the advertiser. Examples are Call 0800 635 7800 for a Viking River Cruise Brochure or Text AWARD to 88802 to Claim WinWales Accident Compensation or Visit ukroyalwedding.co.uk to order your Royal Wedding Coin
TV commercials promoting direct response are based on a simple business model. The client is dependent upon generating leads through direct response advertising. If the profit resulting from these leads is greater than the cost of the direct response campaign, bingo! Used expertly with the help of a specialist DRTV advertising agency, and with the appropriate product or service - DRTV can work like a benevolent slot machine. Put in one coin and get more than one coin back. DRTV works especially well for products and services which can be demonstrated. A problem/solution scenario often works particularly effectively.
This month, as a unique Free Offer, The DRTV Centre will supply a written critique of clients recent existing or proposed DRTV scripts. The offer will apply to all scripts received by The DRTV Centre by 31 December 2012. All scripts must be submitted by the client company, not the clients advertising agency.