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Melbourne, Au (PRWEB) January 15, 2013
Jake Hower of The Multimedia Marketing Show recently interviewed video marketing expert Gideon Shalwick on how to best use YouTube to market a business.
When asked to impart some tips on how to best leverage YouTube videos, Shalwick gave some insights on why strategy is important.
You cant just upload any kind of video and then expect that to go viral. You need to do a little bit more homework to build your audience there. You build an audience through creating a content that they absolutely love want to share with all their friends. That is really the starting point of the overall strategy. You got to have great content that you upload to YouTube and You Tube will reward you for that over time, said Mr. Shalwick.