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Herriman, UT, November 26, 2012 --(PR.com)-- Top Edge Services LLC an online development and marketing company announced the launch of their new site, WebConverts.com. "WebConverts.com will be a site that focuses on a growing problem on the Internet and that is visitor conversion," said Stan Thompson The CEO and head developer of Top Edge Services LLC. 'Visitor conversion' refers to when a visitor to a website goes from being just a visitor and is converted into a buyer. Through the site WebConverts.com a site owner can purchase a site inspection where Top Edge Services will analyze the site against over 40 different rules that most sites should follow. "Not all rules are necessary for conversion," Mr. Thompson went on to say "But most of our rules can apply to most sites. Like having a visible call to action is key. You may be surprised to see how many sites do not have a visible call to action button on their landing page."
A 'call to action' is a button or link that takes a website's visitor to the next step in purchasing from the website. Mr. Thompson also said, "Call to action placement and color are extremely important and many sites fail at making it easy for their customers to buy from them. We help point out things that often are never even thought about by the site owners. We find that most website owners had hired a web designer to design their site for them, and even though they may be a great designer they may not have a knowledge of marketing. In this day and age it is not only important to have a nice looking site but a site that follows the proper steps to convert their visitors. So many people are worried about getting visitors to their site when it is actually more important to show them the right things once they get there. What good are visitors if they don't buy from you?"
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