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Company News: Page (1) of 1 - 11/10/12 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

Ugly Christmas Sweater eShop Puts Focus on 12 Days of Christmas   By PRWEB

Seattle, WA (PRWEB) November 10, 2012

After becoming acquainted with more and more of her ugly Christmas sweater customers, Nancy Schloetel, the owner of Not Your Average Sweater.com, realized that many of her customers were attending ugly Christmas sweater parties in groups. In an effort to help with their wacky sweater shopping needs, Nancy came up with the idea of adding a new sweater category to her shop. Thus, her themed sweaters focused on the 12 Days of Christmas were born. (But trust me, her ideas dont follow what typically comes to mind when you think of this holiday carol favorite!)

Ive had families shopping on my site looking for sweaters to wear for their family photo Christmas cards; engaged couples looking for sweaters for photo montages on their wedding websites; one book club wanted to wear look-a-like sweaters to a party they were attending together; and I even helped a department of co-workers who all wanted to dress alike for their companys holiday office party, states Nancy Schloetel. Luckily, I was able to accommodate their requests by providing sweaters that shared a common trait, but since my adorned sweaters are almost exclusively one-of-a-kinds, it was sometimes a tall order. Many of Schloetels sweaters have been adorned with toys, odd corsages, sections of t-shirts, tree ornaments, wooden figures, full-sized Christmas stockings, stuffed animals, door hangers, board games (yes, I said board games), glittery holly centerpieces, oven mitts, advent calendars, sequin purses, plastic candles, greeting cards, a stuffed guitar, a collapsible plastic laundry rack (complete with holiday socks and underwear), strings of blinking Christmas lights, and more. My sweaters are all hand selected, and the items I add to them are gems that I find in every section of the thrift stores where I shop. She decorates her sweaters with found objects, so creating duplicates is seldom an option.

As a work-around to provide sweater sets for her customers, Nancy came up with the idea of themed sweaters. Choose a theme to follow, and then even individual, one-of-a-kind sweaters become cohesive. The 12 Days of Christmas seemed like a perfect fit as a sweater theme. Once I let my imagination run with the idea, it was fun to see how I could work the items I was finding into the 12 days theme. Swans-a-swimming brought swimming gear to mind. Maids a milking opened up the option to sew on some playful stuffed cows. Turtledoves became Teenage Mutant Ninja Turtles with bird wings (of course). Birds-a-calling certainly required telephones. Lords-a-leaping are sometimes depicted as crocodiles, skateboarders, knights, or even an articulated Ken doll wearing a jabot and knee breeches and leaping across a green sweater. And the partridge in a pear tree? Make it Danny Partridge, and Nancys happy to sew it onto one of her sweaters. They arent your average 12 Days of Christmas items, but thats what makes them odd enough to be perfect on an ugly Christmas sweater. And, after all, says Schloetel with a grin, They have to be worthy of a spot in an eShop named Not Your Average Sweater, right?



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