Viking River Cruises Launch January Sale TV Campaign Through The DRTV Centre
London (PRWEB UK) 31 December 2012
The DRTV Centres direct response advertising campaign for Viking features a special January offer of savings up to £1,000 per person, meaning that selected Vikings renowned Danube Waltz cruises are available from only £1,295 per person for bookings made during January 2013. Dozens of other special prices are also available.
Direct Response Television Advertising - DRTV - is highly attractive to a growing number of TV advertisers because it can produce new customers within minutes. Today over 25% of all UK TV commercials carry a direct response "call to action" via an 0800 phone number, text message (SMS) or website visit. DRTV is a form of direct response marketing.
The new Viking TV commercials highlight a number of European destinations including Amsterdam, Cologne, and Budapest.