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Company News: Page (1) of 1 - 12/31/12 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page

Viking River Cruises Launch January Sale TV Campaign Through The DRTV Centre   By PRWEB

London (PRWEB UK) 31 December 2012

The DRTV Centres direct response advertising campaign for Viking features a special January offer of savings up to £1,000 per person, meaning that selected Vikings renowned Danube Waltz cruises are available from only £1,295 per person for bookings made during January 2013. Dozens of other special prices are also available.

Direct Response Television Advertising - DRTV - is highly attractive to a growing number of TV advertisers because it can produce new customers within minutes. Today over 25% of all UK TV commercials carry a direct response "call to action" via an 0800 phone number, text message (SMS) or website visit. DRTV is a form of direct response marketing.

The new Viking TV commercials highlight a number of European destinations including Amsterdam, Cologne, and Budapest.



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