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St. Paul, Minnesota (PRWEB) February 20, 2013
WeCo is a young organization with the goal of providing website accessibility information to organizations that need it. WeCo recently published, on its website, links and resources for the business IT, management, marketing and public relations personnel to help build The Business Case for Web Accessibility.
Website accessibility takes into consideration issues that need to be addressed for individuals with any form of disability. This includes being able to access, use, understand, navigate, communicate with, interact with and contribute to the Internet. It is important that websites are accessible in order to provide equal access and opportunities to people with disabilities. Section 508 legislation is now being enforced as a legal requirement, for government agencies and businesses that receive any type of Federal funding, to make their websites accessible.
"Internet accessibility is not just a social responsibility or a legal requirement, it also provides benefits to business", says Lynn Wehrman, Founder and President of WeCo. These benefits have a direct commercial impact including:
- Improve the website and increase usability for all visitors while showing a commitment to the disabled community, who has $175 billion in discretionary income.
- Increase the reach of the audience that can use the site (51.2 million disabled individuals in the U.S. alone) thus increasing the traffic to the website and expanding potential market share.
- Increase search ranking potential.
- Protect and increase the awareness of the brand and generate positive PR.
- Comply with Section 508 legislation and WCAG standards reducing legal liabilities.
- Standardize web design which can cut production and maintenance costs.