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Berkeley, CA (PRWEB) December 27, 2012
Award-winning San Francisco Bay Area web design company Project6 Design, is proud to feature a case study on the launch of a new Drupal-based, responsive web design site they created for the Musicians Institute College of Contemporary Music (MI). MI is the leading music school in Los Angeles for contemporary music education. The old website was outdated and hard for their target audiences to navigate and find information. The design was not effectively communicating the schools unique brand. Added to this were the problems faced by mobile users who could not watch videos or see content easily from iPhones and iPads. Built on an old platform, the site was difficult for the marketing team to maintain.
The design process started with the creation of user personas to focus on each of the target audiences and their goals. Mood boards were also created to help narrow in on a design theme and direction, focused on keywords and brand attributes that Project6 learned about in their discovery process. MIs old site analytics were also examined; a review that helped Project6 Design create a new information architecture that was more user-focused and made finding key content easier.
All this information helped steer the Project6 Design team into creating an updated website design direction that was clean, refreshing and easy to read (after years of struggling with white text on a black background). The new site better highlights MIs great contemporary music programs and represents them as a college in a new light. It also more prominently features what makes the school unique: its people. Students, teachers, and alumni are all more visually represented and showcased with engaging success stories, news items, and profiles.