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London, UK (PRWEB UK) 8 January 2013
2012 has seen a global explosion of video online, with eMarketer citing online video as the fastest growing advertising format for 2012. Video hosting platform vzaar today announced its own record growth throughout this period, with 48% increase in sales from January to December 2012.
CISCO predict 1.5 billion Internet video users by 2016. The monetization of video content has been one of the strong drivers of growth in 2012, according to vzaar Chairman, Gareth Cadwallader. Cadwallader said, We have seen a surge in the amount of companies using video subscription services to generate profits and enable commerce. One of the key developments within vzaar's platform has been the move to integrate VAST 2.0 compliant pre- mid- and post- roll linear commercials.
Security concerns are a major driver for companies moving from free-to-view to paid-for hosting platforms, according to vzaar CTO, Adrian Sevitz. By developing enhanced security features such as Signed Keys to prevent videos from being embedded anywhere that the user does not want them to be, vzaar are ideally placed to serve this growing market, said Sevitz.