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You are what you eat, so the old saying goes. And a bevy of food and nutrition apps now aims to provide more insight into what consumers are ingesting.
One example is INRFOOD, available for iOS and Android devices. INRFOOD encompasses a mobile app, a website and a database of 250,000-plus packaged food products. A user scans a product’s barcode and INRFOOD analyzes the ingredients for nutritional, medical and cultural concerns.
We recently spoke to Keval Mehta, founder and chief executive officer of INRFOOD Inc., based in Durham, N.C., about the app and its development and marketing
What’s the background behind INRFOOD?