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Building a brand is important for any business regardless of the industry, and advertising and marketing campaigns are some of the main ways to do so. In addition to traditional methods, such as print ads and television commercials, today it's essential to leverage social media, especially when your target audience is one of the biggest consumers of the medium. The University of Portland was quick to realize this, and created its own in house multimedia team, in conjunction with its marketing department, which handles all television commercial, online video and social media marketing campaigns. Headed by photojournalist and videographer Jeff Kennel, what makes this team unique is that it produces high quality work just as good as many professional agencies and production companies, but at a fraction of the cost and twice the speed. Read More

The More Intense the Content, the More Important the Storage You can't help but love 4K video content it is beautiful after all but I like it for another reason...a business reason. Shooting 4K content takes talent. Handling the delicate post production work takes as much if not more talent. All of it - from beginning to end - takes storage, lots and lots of storage. The people who do all of this work on your entertainment are perfectionists and moved almost to paranoia to save every pixel, every byte. Nothing is discarded because there may come a time when they need that scene, that frame. And 4K requires four times the amount of storage...love it!!! Read More

Connection by Device Isn't a Relationship, Can Be Oversharing It's almost impossible to imagine going anywhere without your arsenal of devices of being away from Facebook, Twitter, Instagram, LinkedIn, whatever for a full day. After all without all of those things how can you share with, communicate with people? Well you could sit across from them at a table or next to them on the couch, look them in the eyes and talk. Of course not because you might miss "talking" with someone else. Or put them all aside and commune with nature, the world around you. Both ideas are so scary but if you do it you might find out you've got a pretty neat significant other, partner, kid. Jeezzz that sounds like fun. Or maybe just plain wierd! Read More

For 'And the Giraffe,' an indie rock band based in Nashville, TN, making music videos is a blast. They love to put a video story on top of the story they tell in their lyrics, and connect with more people in doing so. The video for the band's latest single, "Sorry," was shot while the bandmates rode bicycles around Los Angeles, and according to band member Nick Roberts, the video turned out better than they had hoped, was one of their most fun projects to date and couldn't have been done without the Blackmagic Cinema Camera. Read More

Modern observatories and planetariums are places of wonder and exploration, with facilities for professional astronomers as well as kids and adults of all ages. RSA Cosmos, a global leader in designing and installing planetarium multi-media systems, is constantly pushing technology to create ever-better immersive experiences for visitors and researchers alike. At the Brno Observatory and Planetarium in the Czech Republic, RSA Cosmos has created a multi-sensory planetarium experience involving synchronized high-resolution projectors, seats programmed to enhance the visual experience, and simulated travels to the outer reaches of the galaxy, as well as to the past or future. Read More

Shoots "Aftermath and Melody" with the Blackmagic Cinema Camera Christopher Kenworthy almost gave up on filmmaking because of his frustration with the restrictions of big budget productions and the limitations of shooting with DSLRs. Instead of leaving filmmaking behind for good, however, he switched his focus from behind the camera to penning several books on the discipline, including the best selling Master Shots series, which provides filmmakers with the techniques to achieve complex shots on any budget. With his finger still on the pulse of the camera industry, Christopher was intrigued when he had the opportunity to test the Blackmagic Cinema Camera. Little did he know that just weeks later, his passion for filmmaking would be reignited, and he would be directing films once again. Read More

World Class Guests at a World Class Facility When you're the King of All Media, your birthday party is a royal event. So when Howard Stern chose to celebrate his 60th Birthday Bash at New York City's Hammerstein Ballroom-part of the Manhattan Center, located at 311 West 34th Street-on the night of January 31, an array of topnotch production staff went into action to ensure that everything ran smoothly. The crowd inside the Hammerstein Ballroom-and those listening to the live broadcast on SiriusXM Satellite Radio-were delighted with Howard, his cast of regulars, and a galaxy of guests ranging from Rob Zombie to George Takei, Jimmy Kimmel, The Black Keys, Joan Rivers, Jon Bon Jovi, Adam Levine and dozens more. Behind the scenes, the quality of the production was just as brilliant. Topping it all off, the production staff had only two days to pull it off. Read More

Perfecting, Promoting the Company of One Increasingly the company man could be a woman. Men and women both have opportunities, challenges, obstacles. In today's environment they're being challenged and affected somewhat equally. If you're looking to better your personal life focus on controlling, managing and nurturing professional life. Learn to deal with the uncertainties and ambiguities of your career. Managing yourself for most of us really is a fulltime job. The better you manage your company of one the more valuable you are to others and yourself. Read More

Channels Classic Wartime Scenes With Blackmagic Cinema Camera Iska Dhaaf is a Seattle based musical duo featuring guitarist/vocalist Nathan Quiroga and drummer/keyboardist Benjamin Verdoes. The band, whose name translates roughly to the Somali term for "let it go," is releasing its debut album on March 11. In advance of this album, entitled "Even the Sun Will Burn", Iska Dhaaf has released a new music video for the record's first single, "Everybody Knows." The video is based on 1960s USO shows, drawing inspiration from both the iconic Playboy bunny scene from "Apocalypse Now" and authentic Bob Hope Vietnam War USO tours. The video even features cameos by other Seattle musicians, including famed Seattle rapper Macklemore, channeling Bob Hope himself. Directed in Stanwood, Washington by Tristan Seniuk, the video was shot by DoP A.J. Rickert-Epstein and Stephan Gray on two Blackmagic Cinema Cameras (MFT) and was colored on DaVinci Resolve. Read More

Largest Content Provider in Dubai Closes the Gap Between 4K Content Generation and Distribution The 4K Ultra HD screens are brilliant to view and while people look on skeptically saying the content isn't there a few organizations are delivering not just great content but also content that can be streamed over broadband. This interview will get content owners thinking about the material stored in their vaults. Read More

On a File Based Online Conform Workflow Mystery with DaVinci Resolve Scott Freeman is a modern day Sherlock Holmes. If Sherlock Holmes worked in post production with several broadcast clients with different workflows and tight deadlines. As the online editor for a number of television shows, including several of the most popular weekly TV dramas on cable, which are completely file based, Scott was challenged with creating a file based online conform workflow. With a variety of cameras used to shoot the shows, Scott needed to figure out a way to conform the different footage and create links between the files. And Blackmagic Design's DaVinci Resolve color correction became the bridge he needed. Read More

In the past three years, Stereo D has taken the 2D-3D conversion industry by storm. In the last six months alone, 13 big-budget movies have been converted at the facility, with the company now holding an 85% market share in 2D-3D conversions. Quantel systems make up the backbone of its post-production workflow, with the company recently purchasing three Pablo Rio color correction and finishing systems in order to complete the 3D conversion and post-production of sci-fi action movie, 'Pacific Rim', directed by acclaimed filmmaker Guillermo Del Toro. Read More

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