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FROM: Michael Sherman
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SUBJECT: Digital Kids Conference - Activision's Joby Otero to Talk Skylanders; Save $400 by April 20
KEYWORDS: Digital Kids Conference, Games, Apps, Mobile, Digital,

The Digital Kids Conference in Los Angeles on April 25-26 offers an in-depth look at the exploding connected youth market and will help you identify trends and strategies to position your business for success. You'll learn how to build, manage and monetize services, products and interactive content in conference tracks on Business, Content, Market Research, Operations and Safety.

Register online by April 20 to save $400 off the all-access door price.

- Activision's Joby Otero to talk Skylanders
- Wizard101 Creators and Disney Mobile GM to Keynote
- Disney, Universal, LEGO Join 80+ Speakers

Activision's Joby Otero to talk Skylanders

April 25: Activision VP of Art and Technology Joby Otero who also serves as creative director for product and brand at Skylanders, will discusses transmedia and inter-connected play with ShadyLogic Founder and CEO Marty Poulin. The duo will share their experiences in helping create different aspects of the mega-hit Skylanders franchise and what it means to bring toys to life.

Wizard101 Creators and Disney Mobile GM to Keynote

April 25: Todd Coleman and Josef Hall, co-creators of KingsIsle Entertainment’s popular online game, Wizard101, will discuss how they moved from hardcore gaming in the world of MMOG and achieved runaway critical and commercial success.

April 26: Bart Decrem, SVP and General Manager of Disney Mobile, will discuss Growing Up Mobile – Developing a Global Franchise for the Mobile Generation. Decrem, who leads the business unit behind the wildly successful ‘Where’s My Water?’ mobile gaming phenomenon, will address how content producers are changing their ways to reach a generation growing up with mobile and tablet devices as their screens of choice. He will also delve into how entertainment companies like Disney are changing their character development and consumer experiences to serve their next generation of guests.

Disney, Universal, LEGO Join 80+ Speakers

The Digital Kids Conference of panels, presentations and interviews provides unparalleled exposure to best practices, current trends, and effective strategies behind the most successful techniques to develop and market to digital kids and youth. Digital Kids now features 80+ speakers from Disney, Universal Pictures, Lego, Activision, National Geographic Kids, Sony Online, Wizard101/KingsIsle, Rovio/Angry Birds, Spin Master, KIDZBOP, Mind Candy, Peanuts, National Football League, Cartoon Network, Ubisoft, Cookie Jar, Google, Yahoo! Kids and The NPD Group among many others.

For more information contact Michael Sherman, the conference organizer at

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