Everyone has his/her idea of what innovation is. Lots of folks swear it was a string of hits that Steve unveiled back in the day. Larry O'Connor, CEO of Other World Computing, won't diminish the luster of the products but he takes a quieter, more unassuming approach to innovation...he listens to what his customers are telling him -- and mixes it with a lot of good inputs from a great engineering team. Both approaches are good and when they click...it's a beautiful thing.