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1 ... Satori exposure by William Li at Aug. 21, 2001 9:15 am gmt (Rec'd 1)
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FROM: William Li
DATE: Aug. 21, 2001 9:15 am gmt (Rec'd 1)
SUBJECT: Satori exposureabout that satori exposure...
i had read the posts of Mark and others about the marketing of satori, especially the decision on freeware and market-targeting in terms of price.
re freeware or low priced software:
i think people would view the software as low in features or power, and not in the same league as software such as photoshop. spaceward has thought of this too.
another aspect of low-priced software is that people would think it is aimed at consumers, and expect it to be easy to use/learn. so if they actually use the (freeware) software, i think they would be disappointed, because they don't understand the concept of it.
i think the freeware version is a good but risky tactic to expand the brand/name. however, that version should have really been 'consumerised', virtually made foolproof and such.
people tend to invest more learning time in expensive software, because they paid for it or they need it for doing business.
although in general memory of websurfers is short, i think most visitors of the satori website are not casual surfers. satori is not a popular site in search engines, 'satori' is not a common word or well known brand, etc.
in my opinion, the biggest part of the visitors are those who are actively looking for graphic software. so, when these people finally arrive at satori's site, you have one chance to make your impression. and make it a lasting one if you can. considering the (assumed) 'mission' of the visits, i'd think these visitors will indeed have a longer memory of what they have seen.
i partake in a couple of irc channels for artists, and whenever suitable/asked i tell them that i use satori and i evangelise its blessings ;)
i give satori's URL, but i always need to tell about the hidden powers of satori (because it's not apparent in the website), and that's usually a hard sell if you see its dated look.
and selling (especially online) requires gaining the trust of the client, as we all know.
it is incredible what a website can do for a company's image (i've experienced this firsthand). and now even more, because so many people (and professionals) look for the web to get informed seriously.